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Dexter and Fletcher (1999a, September 01). A calculated risk . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/a-calculated-risk-
Smith and Fletcher (1999a, March 01). Understanding the impact . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/understanding-the-impact-
Dexter, A. (1997a, September 01). I don't know much about art, but I know what I like . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/i-don-t-know-much-about-art-but-i-know-what-i-like-
Smith and Grogan (1997a, June 15). Freeing yourself from the customer satisfaction straightjacket. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/freeing-yourself-from-the-customer-satisfaction-straightjacket
Ashton, Smith and Dexter (1994a, September 01). Meeting the information challenge. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/meeting-the-information-challenge
Dexter and Smith (1993a, September 01). Quality in market research. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/quality-in-market-research
Brant and Smith (1992a, June 15). The role of the salesforce in strategic marketing. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-role-of-the-salesforce-in-strategic-marketing
Beswick and Smith (1991a, June 15). The role of research in developing Europeanwide corporate communications. ANA - ESOMAR. Retrieved April 29, 2024, from
Smith, D. (1990a, September 01). Bridging the data decision gap. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/bridging-the-data-decision-gap